Sunday, February 1, 2015

Super Bowl commercials: a dark and scary night

If only I had slept through the Super Bowl, I wouldn't
be having nightmares now.

Really! Does almost every commercial have to be so frightening and dark? I was happy to see that the adorable puppy-Clydesdale bromance return, but it turned into a nightmare! That early spot turned out to apparently set a trend for terrifying, dark, disturbing ads.

Here's how warped things have gotten:
Budweiser vp Brian Perkins told People magazine:
"Lost Dog" is a heartwarming tale about how true friends always have your back."
Heartwarming? A puppy becomes lost and is threatened by a terrifying wolf? But wait, there's more. Perkins also said: "It's a storyline that people of all walks of life can relate to." 
Hmm.. let's see. Anytime I'm frightened, a bunch of burly Clydesdales, or facsimiles thereof, will come to my rescue? Or maybe a evil-eyed lion surrounded by a tribe of completely scary silver-clad robot chesspeople? Oh, wait. That was the halftime show.
Used to be, the only harm these ads did was to make you groan with how stupid they were. Now, you need body armor, not to mention earplugs and a blindfold.

Better yet, I should have slept through the whole thing.